Email marketing has come a long way. The plethora of tools and email service providers today give marketers countless ways to reach potential customers.
And it’s worth it — the return on investment of a well thought-out email marketing strategy is high. In fact, it boasts a higher ROI than any other marketing method, bringing back $56 for every dollar spent.
But, to get good results, you’ll need a strategy that consistently converts.
This means putting into place a series of email marketing tactics so you can tweak, measure, improve, and continue to provide a great experience for subscribers.
To help you out, we’ve put together some key email marketing strategies you can use to improve your campaigns and make them a powerful marketing asset.
1. Clean your email list
Email list cleaning is the process of removing email addresses from your contact list that have been unengaged for a long time as well as removing contacts who unsubscribe.
To make the most of the marketing efforts you put into growing your list, you have to prune it sometimes too. By removing un-engaged contacts, unsubscribed contacts, contacts who mark your content as spam, and email addresses that bounce, you’re left with a higher quality list.
2. Provide value every time
Next up, providing value to subscribers is equally essential to an effective email marketing strategy. If you consistently provide value, your subscribers are more likely to consistently open and read your emails. In fact, they might even start anticipating your messages landing in their inbox.
So how exactly does one “provide value”?
Think about what your customers want and need from you and build your email strategy around that. Maybe you’re an ecommerce clothing retailer, and a major pain point for your customers is not being able to try on your items before purchase. Your email marketing strategy can and should address this issue.
In your email newsletters or content marketing campaigns, you could feature articles with advice on online clothes shopping. Similarly, you could transform your generic size guide into a custom size finder and link to it in your emails.
This kind of email content is what we mean by providing value to your subscribers. Of course, promotions and new product features provide value too, but consumers have come to expect this type of content, so it doesn’t come across as exceptionally helpful.
3. Optimize your CTAs (calls-to-action)
Your calls-to-action (CTAs) can dramatically affect the click through rates of your emails. (And, therefore, your conversion rates too). A weak CTA means less visitors and, ultimately, less sales so it’s worth spending time on your CTAs to make sure they pack a punch.
Experiment with using buttons and text CTAs and focus on making sure the words you use are compelling enough for subscribers to click on.
4. Share user-generated content
User-generated content (UGC) is a great way to build brand awareness. When subscribers see that other customers are enjoying your brand and products, they’re more likely to want to find out more.
Integrating things like customer photos, videos, reviews, and stories in your emails creates a sense of community and encourages more click throughs. According to research, as much as 79% of consumers say that UGC impacts their decision to buy.
If you’re struggling to find user-generated content, consider starting a hashtag campaign. By encouraging customers to tag you on social media and feature your products is a great way to spread the word as well as compile UGC in one place.
source:
https://www.brevo.com/blog/email-marketing-strategies/